Responsibilities

• Develop and lead a patient marketing strategy focused on reaching abortion-determined minded women through the most effective channels using the latest technologies available .
• Plan, implement, and evaluate marketing campaigns, using performance data to determine what is working and where adjustments are needed .
• Regularly review and analyze marketing metrics, including digital performance, referral sources, and campaign outcomes, and provide insights to leadership.
• Manage the patient-facing website, ensuring content is accurate , welcoming, user-friendly, and optimized for search engines.
• Oversee patient-focused social media platforms with a strategic approach to content, engagement, and trust-building.
• Seek out and p artner with the most effective third-party marketing vendors, actively evaluating performance and making strategic recommendations to improve results.
• Create and update brochures, signage, and outreach materials aligned with marketing priorities and audience needs.
• Strategically build and maintain relationships with schools, clinics, pregnancy test providers, and other referral partners.
• Identify and prioritize outreach opportunities that are most likely to generate patient referrals.
• Track outreach efforts, referral activity, and partner engagement to evaluate effectiveness.

Requirements

• A committed Christian who demonstrates a personal relationship with Jesus Christ and supports the mission and values of the organization .
• Experience in marketing, communications, or outreach, with the ability to think strategically and evaluate results .
• Strong understanding of digital marketing, social media, and content performance.
• Excellent writing, communication, and basic design skills. Experience with Canva, WordPress, or email platforms is a plus .
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Comfortable analyzing dat a , tracking outcomes, and making recommendations based on performance.