Patient Marketing Lead - Movement Disorders

Responsibilities

• Own and evolve the patient marketing strategy for ulixacaltamide, including patient segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans aligned with the overall brand strategy.
• Turn patient and caregiver insights into strategic decisions, partnering with Insights, Medical Affairs, Patient Programming, and other cross-functional teams to identify unmet needs, barriers, motivations, and key moments in the patient journey.
• Lead the strategy and development of patient-facing campaigns, materials, and experiences, setting standards for clear, empathetic, differentiated communications that align with the brand strategy and applicable requirements.
• Align commercial and cross-functional partners around an integrated patient experience, connecting patient marketing with HCP engagement, patient programming, patient services, access, and other relevant touchpoints.
• Direct external agency partners and cross-functional teams in developing and executing patient marketing initiatives; set strategic briefs, priorities, timelines, deliverables, and standards for quality and accountability.
• Define success measures and use research, campaign performance, and patient feedback to assess impact, identify barriers, and recommend changes to strategy, channels, and execution.
• Lead the development of the patient brand from the ground up, including launch readiness, annual brand planning, management of the patient marketing budget, and development of capabilities, processes, and partnerships as the business scales.

Requirements

• Bachelor’s degree required; advanced degree in business, marketing, life sciences, public health, communications, or a related field is a plus.
• Experience in biopharmaceutical or pharmaceutical marketing experience, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing; experience leading a brand workstream or major initiative preferred.
• Demonstrated success setting and executing patient marketing strategy grounded in patient insights and the patient journey, with the ability to prioritize investments and influence decisions across functions.
• Experience leading the development of patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment.
• Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement.
• Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance.
• Strong agency leadership, budget management, and program management skills, with the ability to set priorities, manage multiple workstreams, and deliver high-quality work against aggressive timelines.
• Exceptional communication skills and the ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications.
• Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency.
• High level of ownership, strategic judgment, organization, and accountability for results.

Preferred

• Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred.
• Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency.

Benefits

• Compensation & Benefits: At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive.  This includes 99% of the premium paid for medical, dental and vision plans. We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage. Thinking about the future?  We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP.  We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.  Not to mention, you'll also be joining a phenomenal crew of colleagues who are smart, engaged and inspiring.  We aim high, collaborate hard, and produce results.  Let’s achieve the impossible together!