Patient Marketing Lead HS

Responsibilities

• Lead workstreams that support the overall campaign development and strategy for patients.
• Gather and leverage insights to build and execute strategy related to HS patient education and engagement
• Lead business strategy to remain ahead of the curve for brand growth as market changes
• Develop promotional materials to support DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
• Lead the agency of record and key third-party vendors to deliver insight-based solutions.
• Work cross-functionally with HCP and Medical teams to ensure continuity in execution across UCB.
• Own the patient ambassador/influencer strategy and identification process to engage with patient community
• Strategically manage the OpEx budget and lead communications to leadership regarding spend targets and regular reporting cadences.
• Consistently deliver on project requirements, strive for flawless execution, and challenge the business to think differently.
• Compliance is part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and is demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Requirements

• BS/BA degree required.
• 8+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding targets.
• MBA preferred.
• Dermatology and/or biologic/specialty marketing experience strongly preferred.
• Pre-launch, peri-launch, and launch experience preferred.
• Prior experience developing national DTC/DTP campaigns from strategy through execution.
• Prior experience working with key internal stakeholders including Marketing, Legal, Market Access, Privacy, and Compliance.
• Prior experience managing agencies of record to deliver tactical plans on time and on budget.
• Solid speaking, writing, and budgeting skills, with the ability to present to groups of all sizes, sometimes on short notice.
• Prior experience working with patient ambassadors and/or influencers