Passenger Rail Marketing Program Leader - State Prog Admin Prin

Responsibilities

• The position serves as the marketing lead for MnDOT’s Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns.
• The position manages MnDOT’s passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets.
• The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance.
• This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services.

Requirements

• Two years of advanced professional experience in the areas noted below:
• Note: A bachelor's or master’s degree in marketing, communications or business administration will substitute for six months of advanced professional experience.
• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment;
• Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures;
• Experience with project management;
• Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc.

Preferred

• Experience with contract negotiations.
• Experience with railroads, passenger rail, and or airlines.
• Experience with Drupal, basic HTML and familiarity designing for the web.

Benefits

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury