Partnership Marketing Coordinator at Detroit Lions | Detroit, MI

Detroit Lions

Partnership Marketing Coordinator

Detroit, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive sponsor relationships and activation for the Detroit Lions by owning day-to-day partnerships, identifying measurable objectives, and delivering asset-driven value.

Own day-to-day partner relationships and activation across assets.
Must-have: At least two years of sponsorship fulfillment with a major league team or similar entity.
Standout: Data-driven proposals and upsell capability to maximize partner value.

Job Description

Responsibilities

Act as a key contact with assigned partners (clients), autonomously overseeing day-to-day relationships between partners and the organization
Work with partners to identify clear and measurable business objectives specific to their goals and “why” a relationship with the Detroit Lions matters for the partner(s) in the marketplace
Develop and execute partnership activation plans that most effectively leverage our assets and capabilities, builds our partners’ business and delivers on their objectives
Manage clients CRM entries in coordination with sales counterpart to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date at all times
Track all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership Marketing and Sales team(s)
Attend client meetings and present corporate sponsorship upsell and renewals opportunities (in concert with Sales counterpart)
Work with Solutions department to develop new sellable marketing assets, community programs, team initiatives and digital platforms that can be used to monetize business
Responsible for incorporating appropriate data and market research into sponsorship proposals and partner recaps
Create and present partner recaps following key initiatives, mid-season and post-season to tell the story of our partnership, and share value delivery and key insights
Provide insights to the Sales team as part of the renewal process to ensure high renewal rates while maximizing partner’s investment dollars

Requirements

Bachelor’s degree required
At least two years of successful sponsorship fulfillment experience with a major league professional sports team or high profile entertainment/agency entity, while working in a competitive sales environment
Experience formulating marketing plans and promotions from development to execution
Minimum computer aptitude required: Microsoft Word, Excel, PowerPoint, Outlook
Excellent writing and verbal communication skills
Strong organizational and time management skills
High desire for continual improvement and possession of a growth mindset
Able to work extended hours including games and events in the evening and on weekends
Demonstrates an ability to work independently and to be self-motivated
Exceptional problem solving and multi-tasking skills

Detroit Lions

3.9 Glassdoor

The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction. Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of. One Pride. For All.

Founded in 1929

Allen Park, Michigan, USA

692 employees (232 in marketing)

www.detroitlions.com

89% recommend to a friend

100% CEO approval