Responsibilities

• Own and execute the strategy for collegiate athletic partnerships and additional strategic partnerships
• Serve as primary liaison with collegiate athletics partnerships, media rights partners and other key external stakeholders.
• Identify and develop new partnership opportunities, including NIL initiatives, athlete collaborations, and experiential activations.
• Ensure all sponsorship assets are fully leveraged and aligned to Busey’s business objectives.
• Plan and execute integrated marketing activations across in-venue, digital, social, and event channels.
• Partner with internal marketing teams to develop campaigns that enhance brand awareness and fan engagement.
• Coordinate game-day presence, hospitality programs, and experiential marketing efforts.
• Maintain consistent and impactful brand representation across all partnership touchpoints.
• Leverage the partnership to support new business generation and deepen existing client relationships.
• Partner with commercial, wealth, and retail teams to activate opportunities tied to athletics events and networks.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Sports Management, or a related field required.
• 5+ years of experience in sponsorships, partnerships, sports marketing, or brand activation.
• Proven experience managing and activating high-value partnerships.

Preferred

• Experience working within collegiate athletics, media rights organizations, or NIL environments strongly preferred.
• Familiarity with the collegiate athletic ecosystems is a plus.

Benefits

• Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being—now and in the years to come—are important to us.
• Busey’s Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program.
• In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts.