Partner Marketing Lead

Seattle, WA (Hybrid)

$220K/yr – $250K/yrSenior LevelSalaried Ft

Posted 3 weeks ago

Job Summary

Own and scale RentSpree's partner ecosystem through a full lifecycle program from design to execution, focusing on ABM, co-marketing terms, and partner enablement across MLSs, associations, and proptech partners.

Job Description

Responsibilities

  • Build the partner co-marketing program from scratch — tiered packages tied to partner revenue and opportunity, each with committed RentSpree dollars and specific joint activity on both sides. You decide the tiers, the economics, the match-and-reimburse model, and how we defend the spend with per-partner activation numbers.
  • Reimagine and negotiate marketing terms into partner agreements — member-level data, channel access, reporting rights, and a standardized data intake completed before signing for new and renegotiated agreements.
  • Own new partner acquisition and partner ABM — an account-based motion into MLSs, brokerages, proptech platforms and apartment associations that makes us the referenced choice before a rep dials. Thought leadership, an annual original-data industry report, trade press, and our event presence at CMLS, T3, Inman, NAR NXT and beyond.
  • Break open the association channel — apartment associations, state and regional REIAs, and specialty networks are all targets of our Biz Dev team. Work with them on co-branded member education, CE calendars, newsletters, trade shows.
  • Stand up a partner advisory board — a small group of engaged partners meeting quarterly to pressure-test the roadmap, plus a standing source of case studies, testimonials and reference calls.
  • Give partners marketing they’ll actually use — done-for-you social kits, member spotlight video, co-branded assets, in-office physical presence. Partners have told us social is their most effective channel; most don’t have the staff to produce for it.
  • Leverage AI and agentic workflows to scale partner research, ABM personalization, content production, and reporting across hundreds of accounts you can’t touch one at a time.
  • Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

Requirements

  • 10+ years in partner, channel, or account-based marketing — B2B2C, platform, franchise, association, or ecosystem models are ideal.
  • You’ve built a program, not just run one. Tiering, MDF or co-op economics, budget allocation across partners, and the discipline to say no to a partner ask.
  • Executive presence with partners. Credible in a room with an MLS CEO, an association executive director, or a brokerage owner. Leadership partners are inspired by you.
  • Commercial instincts. You’ve been close enough to contracts to know what to ask for and when, and you work well with Sales and Legal rather than around them.
  • Experience running ABM against a defined, high-value account list, and a track record of turning partner channels into measurable pipeline and adoption.
  • Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization) and comfort turning a wealth of (incomplete) data into clear action.
  • Hands-on use of AI tools and agentic workflows to scale research, personalization, and operations.

Preferred

  • Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
  • Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
  • Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
  • Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
  • Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple.
  • Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
  • AI is a core skill. Use AI tools to move faster and think sharper.

Benefits

  • Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more.
  • A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match.
  • Flexible vacation. Take the time you need. We trust you to manage it.
  • 11 holidays a year, plus 3 recharge days.
  • Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote.
  • Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus.
  • The tools to do your best work. Business expense allowance and internet reimbursement.
  • Family support. Parental leave and fertility benefits.
  • Legal and tax help. Legal benefits and tax support through RocketLawyer.
  • Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office.
RentSpree logo

RentSpree

4.1 Glassdoor

Launched in 2016, RentSpree embarked on a mission to revolutionize the residential rental application process. Today, we've successfully transitioned an industry from cumbersome paper applications to a streamlined digital experience. With over 3 million renters placed in homes using our simpler and transparent platform, we've made significant strides but realize our journey is far from over.Our vision expands beyond simplifying the rental process. We strive to create lasting, meaningful connections among renters, agents, and landlords, building a community founded on trust, efficiency, and satisfaction. As we look ahead, we are excited and committed to leading the charge in elevating the residential rental industry experience.Join us on this exciting journey as we continue to reinvent the rental experience, creating a feeling of 'home' in every transaction.

Founded in 2016
Seattle, Washington, USA
144 employees (13 in marketing)
76% recommend to a friend
86% CEO approval

Salaries

Posted range

$220K/yr – $250K/yr

Taken straight from the job posting.

See all RentSpree salaries

Marketing Team

Marketing Team Size
5 (3% of company)
Median Career Experience
9 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$27.7M
Last Raise
$17.3M
Series B, 4 years ago

Funding History

  • Aug 2022
    Series B • $17.3M
  • Jul 2021
    Series A • $8M
  • Feb 2020
    Seed • $2.3M

Traffic Signals

Monthly Visitors
605.7K
Monthly Google Ads Budget
$45
Traffic Source Mix
Search
18.4%
Direct
73%
Referral
7.5%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~147

Recent News

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Partner Marketing Lead

RentSpree · Seattle, WA · Hybrid