Responsibilities

• Translate provided ideas, scripts, and references into compelling visual stories built for TikTok, Reels, and short-form platforms
• Own the end-to-end creation of video content: sourcing assets, editing, captioning, sound selection, pacing, and final delivery
• Create polished, high-quality videos using stock footage, online media, AI-generated assets, or mixed-media formats
• Bring a strong point of view on hooks, pacing, retention, structure, and what makes content watchable, shareable, and high-performing
• Stay deeply attuned to platform behaviors, trends, sounds, memes, and evolving short-form formats
• Produce content at speed: iterate quickly, test new formats, and keep pace with social media demand
• Experiment with emerging creative tools including AI-generated content, trend formats, and new storytelling styles
• Help build repeatable content systems and templates for scalable weekly production
• Offer creative input and ideas when helpful

Requirements

• Strong instincts for TikTok / short-form platform-native content
• Deep understanding of video editing, pacing, hooks, storytelling, and audience retention
• Strong ability to translate ideas into compelling video content
• Skilled in CapCut, Adobe Premiere Pro, Canva, or similar tools
• Fast, reliable, organized, and detail-oriented
• Familiarity with video content AI generation tools or willingness to experiment
• Good visual taste and understanding of current social media aesthetics
• Preferred: personally understands issues like thigh chafing, body changes, or comfort-focused apparel needs (not required)
• Ability to work 10–20 hours per week (schedule constraint)
• NYC-based preferred

Preferred

• Familiarity with video content AI generation tools or willingness to experiment
• Interest in women’s brands / fashion / wellness is a plus
• NYC-based preferred