Responsibilities

• Develop and execute engaging content across various social media platforms, including Facebook, Instagram, TikTok, and Twitter, to attract and retain followers.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance content quality.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity to inform marketing strategies.
• Implement social media advertising campaigns on platforms like Facebook Advertising to boost visibility and attract new clients.
• Track digital marketing performance through Google Analytics and marketing online analytics tools to measure campaign effectiveness.
• Assist with public relations efforts by drafting press releases, managing media contacts, and supporting branding initiatives.

Requirements

• Strong knowledge of social media platforms and content creation best practices.
• Experience with graphic design tools such as Adobe Photoshop, Adobe Illustrator, and media editing tools.
• Familiarity with social media management applications like Hootsuite and Buffer.
• Understanding of digital marketing performance monitoring using Google Analytics and other analytics platforms.
• Excellent content writing skills with an eye for proofreading and clarity.
• Ability to analyze social media analytics and adjust strategies accordingly for optimal results.
• Knowledge of SEO principles, keyword research, web analytics, and digital marketing techniques.
• Strong relationship management skills to engage with followers, partners, and influencers effectively.
• Creative mindset with a passion for branding, photography, video editing, and media editing tools.
• Ability to work independently while managing multiple projects in a fast-paced environment.

Preferred

• Creative mindset with a passion for branding, photography, video editing, and media editing tools.