Responsibilities

• Create, film, edit, and post engaging short-form video content, primarily for TikTok.
• Consistently create and publish short-form video content, with an initial goal of approximately 3–5 videos per week and the opportunity to increase content volume as workflows are established.
• Identify emerging TikTok and social media trends and determine how they can be adapted appropriately for our brands and products.
• Create product-focused and shoppable content to help grow our TikTok Shop presence.
• Work with a rotating assortment of company products, allowing you to quickly develop and test new content ideas.
• Bring fresh ideas and a strong social-first perspective to how we present our products and brands.
• Review basic performance metrics—including views, engagement, product clicks, Shop traffic, conversion, and sales—and use those insights to improve future content.
• Work with our internal team to understand featured products, promotions, inventory priorities, brand standards, and other business considerations.
• Maintain a consistent content schedule and meet agreed-upon production goals.

Requirements

• A strong understanding of TikTok, Instagram Reels, and short-form video content .
• Demonstrated ability to create engaging social content. This can include personal, academic, freelance, or professional work.
• Comfortable filming and editing short-form video content using a smartphone and/or common editing tools.
• Creative and willing to experiment with different ideas and approaches.
• Able to recognize social trends and translate them into relevant content rather than simply copying what is trending.
• Comfortable working independently and managing multiple content projects.
• Reliable, organized, and able to consistently meet content deadlines.
• Interest in marketing, communications, digital media, advertising, e-commerce, content creation, or a related field.
• Strong communication skills and willingness to receive feedback and adjust content based on performance.

Preferred

• TikTok Shop or e-commerce experience is a plus, but not required.