Responsibilities

• Build and execute a short-form content strategy for TikTok and YouTube Shorts
• Define brand voice, creative direction, and posting cadence
• Establish and grow brand presence from launch
• Work with a team to help create, edit, and repurpose short-form video content for social platforms
• Use trending audio, hooks, effects, and native platform formats to maximize reach
• Turn product and marketing assets into engaging, performance-driven content
• Set up and manage TikTok Shop, including product listings and storefront optimization
• Oversee Shopify integration and inventory syncing
• Execute promotional campaigns, product pushes, and sales initiatives
• Engage with comments and messages to build an active audience
• Maintain consistent brand tone in all interactions
• Use community feedback to inform content strategy
• Track performance metrics including views, engagement, and conversions
• Report insights and recommendations to leadership
• Continuously optimize content based on data and trends

Requirements

• 2–4 years of experience growing short-form video platforms (TikTok, Instagram Reels, or YouTube Shorts)
• Demonstrated ability to grow audience and/or drive conversions through content
• Proficiency in CapCut, Adobe Premiere, or similar video editing tools
• Strong understanding of TikTok and YouTube Shorts algorithms and trends

Preferred

• Experience with Shopify and TikTok Shop integrations preferred
• Highly organized and self-directed
• Strong creative instincts paired with analytical thinking
• Comfortable working independently in a fast-paced environment
• Strong communication and cross-functional collaboration skills

Benefits