Part Time Marketing Coordinator- Chick-fil-A Location

Responsibilities

• Local Store Marketing Develop and execute a local store marketing plan aligned with restaurant sales goals, business priorities, seasonal opportunities, and national brand initiatives. Identify local marketing opportunities that increase awareness, attract new guests, encourage repeat visits, and grow sales. Coordinate restaurant-specific promotions, offers, product launches, and marketing campaigns in accordance with brand standards and franchise requirements. Build relationships with nearby businesses, apartment communities, office parks, hotels, retailers, and other organizations to generate local traffic and promotional partnerships. Develop and distribute approved marketing materials, promotional offers, catering information, and community outreach communications. Identify opportunities to reach local audiences through grassroots campaigns, neighborhood events, local partnerships, and targeted outreach. Support seasonal campaigns, new product launches, and other location-specific initiatives as applicable. Monitor local competitors, community trends, and market opportunities to recommend new marketing programs.
• Community Affairs and Relationship Development Serve as the restaurant’s primary liaison to the local community, building positive and lasting relationships with schools, universities, youth organizations, nonprofits, civic groups, businesses, and community leaders. Identify and coordinate opportunities for restaurant participation in community events, festivals, fundraisers, school activities, and local celebrations. Develop partnerships with schools and community organizations through approved fundraising nights, spirit nights, donation programs, and other community engagement initiatives. Coordinate requests for charitable contributions, food donations, sponsorships, and in-kind support in accordance with established budgets and approval procedures. Represent the restaurant professionally at community meetings, networking events, business association gatherings, and local functions. Create opportunities for the restaurant to support local causes, celebrate community achievements, and demonstrate its commitment to being a responsible community partner. Maintain an organized calendar of community events, sponsorship commitments, fundraising activities, and outreach opportunities. Track community partnerships and engagement activities to evaluate their impact on brand reputation, guest loyalty, and restaurant business.
• Digital Marketing and Local Brand Presence Support the execution of local digital marketing initiatives through approved social media channels, email communications, local listings, and other marketing platforms. Coordinate location-specific content highlighting restaurant promotions, community partnerships, team achievements, special events, and local involvement. Collaborate with restaurant leadership and national brand marketing teams to ensure all local communications align with brand voice, visual identity, and promotional guidelines. Keep local business listings, restaurant information, and community event details accurate across approved platforms, where applicable. Support local review engagement and reputation management by escalating guest feedback and coordinating appropriate responses with restaurant leadership. Capture and coordinate approved photos, videos, and stories that showcase the restaurant’s local presence and community impact. Ensure all marketing content, promotions, and public-facing communications comply with brand standards and required approval processes.
• Sales-Building Initiatives and Business Development Partner with restaurant leadership to identify opportunities to increase transactions, average check, catering sales, and repeat business. Develop and maintain a pipeline of local marketing prospects, community partnerships, and promotional opportunities. Support catering and group-ordering awareness through outreach to local businesses, offices, schools, organizations, and event planners, where applicable. Coordinate targeted outreach programs designed to introduce the restaurant to new audiences and strengthen existing guest relationships. Work with restaurant operations to ensure marketing campaigns are operationally feasible and can be executed consistently by the restaurant team. Recommend marketing initiatives based on local customer needs, community feedback, sales trends, and business opportunities.
• National Brand and Franchise Coordination Translate national marketing campaigns into effective local execution while maintaining consistency with brand standards. Coordinate with franchise ownership, restaurant management, and designated brand representatives regarding marketing calendars, promotional materials, and campaign requirements. Ensure local marketing activities comply with franchise agreements, brand guidelines, approved messaging, and applicable legal requirements. Identify opportunities to supplement national campaigns with locally relevant partnerships and community initiatives. Communicate local marketing successes, community opportunities, and market feedback to franchise leadership and, when appropriate, national brand contacts. Obtain required approvals before launching nonstandard promotions, sponsorships, advertising, or public-facing marketing initiatives.
• Budget Management, Reporting, and Accountability Assist in developing and managing a local marketing budget in partnership with franchise leadership. Maintain records of marketing expenses, sponsorships, donations, promotional materials, and community event participation. Track and report marketing activities, including campaign execution, community outreach, partnership development, and promotional performance. Evaluate results using available measures such as redemption rates, event participation, incremental sales, new business leads, catering inquiries, and customer engagement. Prepare regular marketing updates highlighting completed initiatives, upcoming opportunities, budget utilization, and recommended next steps. Maintain a forward-looking marketing and community affairs calendar to ensure consistent activity throughout the year.

Requirements

• Strong written and verbal communication skills.
• Excellent interpersonal skills and the ability to build relationships with a broad range of community stakeholders.
• Strong organizational, project management, and time management abilities.
• Ability to manage multiple initiatives, deadlines, and relationships simultaneously.
• A proactive, self-directed approach to identifying opportunities and following through on commitments.
• Professional presentation and confidence representing the restaurant in public settings.
• Proficiency with common business productivity tools, including email, spreadsheets, presentations, and calendars.
• Ability to work collaboratively with restaurant operations, franchise leadership, external partners, and national brand representatives.
• Education: No education required

Preferred

• Associate or bachelor's degree in marketing, communications, public relations, business, hospitality, or a related field, or equivalent practical experience.
• One to three years of experience in marketing, community relations, public relations, event coordination, sales, or a related field.
• Experience with grassroots marketing, local business development, sponsorships, fundraising events, or community partnerships.
• Familiarity with social media management, local digital marketing, content creation, and online reputation management.
• Experience working in restaurants, retail, hospitality, franchising, or other consumer-facing businesses.
• Familiarity with local chambers of commerce, schools, nonprofits, business associations, or community organizations.

Benefits

• Benefits: Flexible schedule Paid time off Employee discount 401(k) matching Paid training Mileage reimbursement Other