Responsibilities

• Digital Marketing Strategy & Program Messaging
• Develop and refine messaging frameworks for CPE programs and new program launches.
• Translate program differentiators and value propositions into compelling messaging for websites, email campaigns, social media, digital advertising, and partner outreach.
• Identify opportunities to improve CPE’s digital visibility, prospective student engagement, and conversion.
• Develop actionable short-term marketing priorities capable of producing measurable impact during the six-month appointment.
• Social Media & Audience Growth
• Develop and execute a strategy to significantly strengthen CPE’s LinkedIn presence and organic social engagement.
• Build an effective content calendar featuring programs, faculty expertise, student and alumni outcomes, industry partnerships, events, and thought leadership.
• Test content formats, messaging, posting strategies, and calls to action to determine what drives meaningful audience growth and engagement.
• Establish benchmarks and track growth in followers, reach, engagement, website traffic, and lead generation attributable to organic social media.

Requirements

• Bachelor’s degree in marketing, communications, business, digital media, or a related field.
• 4+ years of progressively responsible digital marketing experience, preferably including higher education, professional education, B2B, or other lead-generation environments.
• Demonstrated success growing digital audiences and improving engagement and/or conversion.
• Strong experience with LinkedIn and organic social media strategy.
• Working knowledge of SEO and emerging AEO/AI-search optimization practices.
• Experience with email marketing, audience segmentation, and lifecycle/nurture campaigns.
• Strong analytical skills and demonstrated ability to use performance data to improve marketing results.
• Experience with web analytics and marketing reporting platforms.
• Excellent writing, editing, messaging, and storytelling skills.
• Ability to operate independently, prioritize high-impact opportunities, and deliver results within a fast-moving environment.

Preferred

• Experience marketing graduate, continuing education, professional education, or other higher education programs.
• Experience with Slate or another higher education CRM.
• Experience collaborating with external marketing agencies or enrollment partners.
• Familiarity with Google Analytics, LinkedIn analytics, paid digital advertising platforms, UTM tracking, and dashboard/reporting tools.
• Experience developing content optimized for both traditional search and AI-powered discovery.
• Experience launching or repositioning educational programs.