Responsibilities

• Lead engaging and informative in-store product demonstrations at retail partner locations.
• Educate customers/retailers/potential business partners on product features, functionality, and overall brand experience in an approachable and authentic way.
• Support brand activations, events, and experiential initiatives in NYC and, as opportunities develop, other US markets.
• Conduct and support product trainings for retail store teams , ensuring teams understand the product and feel confident speaking about it with customers.
• Develop positive working relationships with store managers, associates, retail partners, and other on-site stakeholders.
• Maintain established brand, presentation, merchandising, and demo standards during every activation.
• Proactively engage customers and create opportunities for product discovery rather than relying solely on incoming traffic.
• Gather and communicate customer feedback, frequently asked questions, objections, product observations, retailer feedback, and other useful field insights.
• Complete timely post-activation recaps and reporting to provide visibility into performance, opportunities, challenges, and customer response.
• Identify and escalate operational, inventory, merchandising, or customer-experience issues when appropriate.

Requirements

• Personable, confident, and naturally comfortable engaging with new people.
• Reliable and accountable , with strong follow-through on assigned responsibilities.
• Able to work independently and make sound decisions in the field without requiring constant oversight.
• Proactive and comfortable taking initiative when an activation requires adjustment or problem-solving.
• An effective communicator who understands the importance of timely updates and visibility.
• Organized and attentive to details.
• Comfortable learning a product thoroughly enough to demonstrate it confidently and answer customer questions.
• Able to represent the brand equally well with customers, retail associates, store leadership, and external partners.
• Genuinely enthusiastic about music and the role it plays in culture and everyday life .
• Comfortable operating in fast-moving retail, event, and experiential environments.

Preferred

• Retail, brand ambassador programs, experiential marketing, events and activations, hospitality, customer experience, sales, product demonstrations, training, or other customer-facing roles.
• Experience working with retail partners or independently in field-based roles is a strong plus.