Panel Recruiting Manager, TVision

Responsibilities

• Develop and execute panel recruitment strategies to achieve acquisition, engagement, and growth targets.
• Manage recruitment vendor relationships, budgets, and performance to maximize ROI and build a scalable participant acquisition strategy.
• Plan, launch, and optimize in-house recruitment and engagement campaigns across social, email, digital, and other communication channels.
• Develop lifecycle communication strategies that strengthen panelist onboarding, engagement, retention, and reactivation.
• Collaborate with Operations, Support, Product, and other cross-functional teams to continuously improve the panelist experience.
• Establish and track KPIs across acquisition, engagement, retention, and participant quality, using insights to continuously improve performance.
• Evaluate and implement AI-driven solutions to improve recruitment efficiency, audience targeting, personalization, participant engagement, and operational scalability.
• Stay current on industry trends and emerging best practices in panel management, participant recruitment, and engagement.

Preferred

• 3–7 years of experience in marketing, campaign management, participant recruitment, customer engagement, or a related field.
• Experience with market research panels, research operations, customer communities, or participant recruitment strongly preferred.
• Proven experience managing marketing campaigns, external vendors, and strategic partnerships.
• Strong analytical skills with experience using marketing and analytics platforms to measure performance and translate insights into action.
• Familiarity with AI and automation tools, including generative AI, workflow automation, campaign optimization, and communication personalization.
• Strong written and verbal communication skills with the ability to collaborate effectively across teams and external partners.
• Highly organized with strong project management skills and the ability to manage multiple initiatives and priorities simultaneously.
• Experience with CRM, email marketing, lifecycle marketing, or marketing automation platforms preferred.

Benefits

• Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance , paid parental leave and unlimited PTO and more.