Responsibilities

• Act as client sponsor and senior point of contact on priority paid social accounts
• Lead full-funnel paid social strategy across awareness, consideration, and conversion objectives on Meta, LinkedIn, TikTok, and secondary platforms
• Own paid social strategy and client delivery for a portfolio of accounts; delegate execution to junior team members
• Attend all client status calls and own the paid social agenda
• Provide strategic POVs on platform performance, creative strategy, measurement, and emerging opportunities
• Lead conversations around attribution, pixel strategy, and data integration with client and internal analytics teams
• Evaluate new ad formats, platform betas, and test-and-learn opportunities across primary and secondary platforms
• Develop and maintain strategic recommendations, testing frameworks, and creative rotation strategies
• Assist with MBR/QBR storytelling and senior client presentations
• Create and improve existing processes for the larger paid social team to improve efficiency

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
• 6-8 years of experience in paid social or digital advertising
• Proven track record managing senior client relationships and leading account teams
• Deep hands-on expertise in Meta, LinkedIn, and TikTok required; secondary platform experience required
• Experience with full-funnel paid social strategy including brand awareness and direct response
• Expert-level knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and secondary platforms
• Strong leadership and team management skills with a history of developing talent
• Excellent client communication skills with the ability to present with authority and clarity
• Strategic and analytical — able to connect paid social performance to broader business outcomes
• Ability to manage multiple high-priority accounts with competing deadlines simultaneously

Preferred

• Bonus points if you're bilingual in Spanish and/or Portuguese.