US-Based Meta Ads Specialist (Freelance / Retainer)
24PM - Digital, Branding & AI Strategy
USA (Remote)
$89K/yr - $109K/yr (Est.)In-houseContractMid level
11 hrs ago
Paid Social Strategist (Remote)
Orlando, FL (Hybrid)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end paid social program, translating brand objectives into scalable, data-driven campaigns across LinkedIn, Instagram, TikTok, Facebook, Reddit, and Twitter, with clear metrics and cross-functional alignment.
- Develop, execute, and optimize paid social strategies that move key business metrics and demonstrate impact to stakeholders.
- Measure results, derive insights from platform analytics, and iterate campaigns to improve reach, engagement, and conversion.
- Coordinate with creative, media, and client teams to ensure programs align with brand goals and deliver measurable ROI.
Job Description
Own the end-to-end paid social program, translating brand objectives into scalable, data-driven campaigns across LinkedIn, Instagram, TikTok, Facebook, Reddit, and Twitter, with clear metrics and cross-functional alignment.
- Develop, execute, and optimize paid social strategies that move key business metrics and demonstrate impact to stakeholders.
- Measure results, derive insights from platform analytics, and iterate campaigns to improve reach, engagement, and conversion.
- Coordinate with creative, media, and client teams to ensure programs align with brand goals and deliver measurable ROI.
&Barr
&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 67 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.
Founded in 1957
Orlando, Florida, USA
157 employees (39 in marketing)
Traffic Signals
Monthly Visitors
8.5K
Traffic Source Mix
Search
45.3%
Direct
49.5%
Referral
3.5%
Social
0.8%
Paid
0.9%
Headcount Trend
Current headcount: ~157
Marketing Team
Marketing Team Size
28 (18% of company)
