Paid Social Strategist

Orlando, FL (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead a strategic paid social program for a brand-focused agency, shaping how social drives business objectives and measurable results across platforms.

  • Own development, execution, and measurement of paid social strategies.
  • Must-have: 6–8 years building social programs for brands in an agency.
  • Standout: cross-functional collaboration and data-driven optimization across platforms.

Job Description

Responsibilities

  • We are looking for a strategic social media leader experienced in developing, executing, and measuring comprehensive paid social strategies.
  • The ideal candidate would be skilled at managing diverse social initiatives that support business objectives and drive measurable results.
  • (Optional) Collaborate with cross-functional teams to align paid social with broader marketing objectives.
  • (Optional) Monitor and report on performance, interpreting metrics to optimize campaigns and communicate wins to stakeholders.

Requirements

  • 6-8 years developing and implementing social media programs for brands within an agency.
  • In-depth knowledge of publishing content for platforms including, LinkedIn, Instagram, TikTok, Facebook, Reddit and Twitter.
  • Data driven mindset, with the ability to interpret metrics, optimize campaigns, draw conclusions and communicate wins to key internal and external stakeholders.
  • Deep understanding of paid media and how to strategically optimize content.
  • Must be able to work in office 4 days a week.

Preferred

  • Agency experience

Benefits

  • Health, dental vision insurance
  • 401K with discretionary match
  • Paid time off - 120 hours of paid time off given at the start of each year
  • Volunteer time off - 8 hours per quarter to support giving back to our community
  • Paid holidays - 13 paid company holidays
  • Floating holidays - 16 hours per year
  • Maternity/Paternity Leave
  • Gym membership monthly reimbursement
  • Tuition Reimbursement
&Barr logo

&Barr

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 67 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.

Founded in 1957
Orlando, Florida, USA
157 employees (39 in marketing)

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
45.3%
Direct
49.5%
Referral
3.5%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
28 (18% of company)

Recent News