Responsibilities

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Serve as a technical resource to other departments.

Requirements

• A minimum of 3-5 years managing paid advertising programs.
• Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Familiarity with WordPress or a similar CMS.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.

Preferred

• Certifications in Meta Ads, Google Ads, or similar.
• Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
• Experience with Google Ads and/or Microsoft Ads.