Paid Social Specialist

Job SummaryThe Paid Social Specialist will be responsible for the management of paid social media campaigns via Meta Business Manager, for automotive clients. This position requires forward-thinking and will allow the specialist to have a major impact and say in company decisions related to paid social campaigns.
Responsibilities

• Work hands-on with Meta or other social platforms to develop and publish engaging ads to support client objectives
• Execute Meta and other social media campaigns for a wide range of strategies
• Use reporting tools to deliver monthly analytics reports to client and project management teams
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, and competitors in the marketplace
• Offer insights / ideas for how L2T can capitalize on industry trends and take advantage of opportunities with our platform partners
• Data analytics - (interpreting/ analyzing results, conducting audits)
• Responsible for successful delivery of Paid Social product via Meta Ads Manager

• BA/BS Degree in Marketing, Communication or equivalent

• 0-1 years of experience with Meta ads required
• Exemplary verbal and written communication skills
• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).
• Proposes optimal solutions to business problems
• Communicates to clients with command and proposes optimal solutions for both L2T and the client
• Expert advisor and solid collaborator with product and CST roles
• Recognizes when issues of their own department will have downstream impact and alert affected partners in a timely manner
• Ability to interact directly with clients via email and conference call and apply appropriate tone and knowledge of products

• Experience with Google Ads, Meta Ads, Google Analytics, and digital advertising as a plus.

Salary: 

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.