PAID SOCIAL SPECIALIST at Goodbye Vanilla | Edina, MN

Goodbye Vanilla

PAID SOCIAL SPECIALIST

Edina, MN (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid social strategy and activation across platforms to deliver measurable performance for marketing campaigns.

Own paid social strategy, targeting, and testing plans.
3+ years in digital marketing with hands-on paid social experience.
Cross-platform activation across Meta, TikTok, LinkedIn, Pinterest, Snap, X, and YouTube.

Job Description

Responsibilities

Own digital objectives through a paid social lens—align with business goals, analytics, testing, and measurement.
Develop tactical paid social plans: targeting, messaging, platform priorities, testing, flighting, and budgets.
Coordinate with internal teams and clients to activate strategies across platforms (Meta, TikTok, LinkedIn, Pinterest, Snap, X, YouTube, Google Ads).
Conduct measurable A/B tests on ad copy and creative.
Optimize campaigns for target reach, cost, and performance.
Pilot new paid social platforms and beta features.
Manage day-to-day budgets, pacing, and partner coordination.
Design campaign presentations with insights and opportunities.
Stay updated on platform capabilities and industry innovations.

Requirements

3+ years of digital marketing experience
2+ years hands-on, execution-based paid social and display experience
Experience in an agency, consultancy, or client-side role
Native platform experience across Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, Google Ads / YouTube
Strong time management and ability to prioritize multiple initiatives
Solid understanding of campaign KPIs and performance measurement
Experience analyzing data and optimizing in real time
Experience with asset trafficking and quality assurance
Basic understanding of Facebook Pixel and Google Analytics / tracking code
Experience managing campaigns to drive leads or direct sales is a strong plus
Experience with integrated campaigns is a plus
Prior client communication experience is a plus

Benefits

Health benefits, PTO, flexible work environment

Goodbye Vanilla

Award-Winning Social Marketing. We design, implement, and optimize highly effective social marketing programs. Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We’ve driven over $230M in revenue for our clients - from startups to Fortune 500s. Simply put, we know what works.Get performance where it counts.

Founded in 2013

Minneapolis, Minnesota, USA

10 employees (4 in marketing)

www.goodbyevanilla.com