Senior Paid Social Strategist
Human
USA (Remote)
$110K/yr - $125K/yrIn-houseFull-timeSenior level4+ years exp.
9 hrs ago
Paid Social Specialist >>
Newton, MA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive hands-on paid social growth by owning onboarding, setup, and full-funnel campaign execution for ecommerce and lead-gen clients.
- Own onboarding, setup, and full-funnel paid social campaigns across Meta, LinkedIn, Google, and programmatic channels.
- Must-have: 5+ years at a digital marketing agency with expert Meta Ads Manager experience.
- Standout: hands-on GA4/GTM tracking and attribution for ecommerce and lead-gen.
Job Description
Responsibilities
- Weâre seeking an experienced Paid Social Specialist to take complete ownership of our client onboarding process and campaign execution. This is a hands-on role for someone who thrives on building high-performing advertising systems from the ground up and driving measurable business outcomes for clients.
- We are looking for someone who can build advertising systems from scratch, troubleshoot technical tracking issues, and get excited about improving conversion rates.
- You think in terms of customer journeys, not just campaigns, and you know the difference between traffic that looks good in a dashboard and traffic that actually drives revenue.
- Youâre comfortable working independently while collaborating closely with account teams, and you can explain complex strategies to clients in ways that build confidence and trust.
- Client Onboarding & Technical Setup: Own the complete onboarding process for new advertising clients from initial discovery through campaign launch
- Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs
- Implement tracking via Google Tag Manager and ensure accurate data flow into GA4
- Establish proper attribution models and reporting frameworks for each client (Ecommerce and Lead Generation)
- Campaign Strategy & Execution: Develop and execute full-funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics
- Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels
Requirements
- Minimum 5 years of hands-on experience at a digital marketing agency
- Expert-level proficiency in Meta Ads Manager with proven track record of successful campaigns
- Hands-on experience managing Google Ads accounts (Search, Display, Shopping, YouTube)
- Working knowledge of LinkedIn Ads and programmatic advertising platforms
- Demonstrated experience setting up conversion tracking via Google Tag Manager
- Proficiency with GA4 setup, analysis, and reporting
- Experience with e-commerce platforms, specifically Shopify and WooCommerce
- Strong copywriting skills with portfolio of ad creative
- Deep understanding of conversion rate optimization and landing page best practices
CHAMP Digital
CHAMP Digital is a full service marketing agency specializing in web design and development, digital marketing and brand strategy. By starting with the end in mind, CHAMP is able to deliver performance based web solutions to drive traffic, enhance conversion and accelerate our clients' business goals.Our solutions work not only because they cut through the mainstream clutter, but because they are developed with a deep understanding of our clients' business. With highly personalized service, Champ ensures our clients outshine their competition with a strategic, robust and engaging interactive presence.
Traffic Signals
Monthly Visitors
4.2K
Traffic Source Mix
Search
31.9%
Direct
46.7%
Referral
7.8%
Social
11.9%
Paid
1.5%
Headcount Trend
Current headcount: ~32
Marketing Team
Marketing Team Size
12 (38% of company)
