Head of Paid Social (Meta)
USA (Remote)
Full-timeSenior level
18 hrs ago
Paid Social Specialist >>
Newton, MA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Own end-to-end digital advertising operations for clients, from onboarding to launch and optimization across Meta, Google, LinkedIn, and programmatic channels, driving measurable ROAS and scalable conversions.
- Onboard new clients and launch campaigns
- Architect cross-platform tracking, attribution, and GA4 data flow
- Translate analytics into actionable optimization and client-ready insights
Job Description
- Own the complete onboarding process for new advertising clients from initial discovery through campaign launch
- Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs
- Implement tracking via Google Tag Manager and ensure accurate data flow into GA4
- Establish proper attribution models and reporting frameworks for each client (Ecommerce and Lead Generation)
- Develop and execute full-funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics
- Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels
- Provide creative direction and write high-converting ad copy that aligns with brand voice and conversion goals
- Build and optimize campaigns with a deep understanding of audience targeting, bidding strategies, and platform algorithms
- Continuously monitor, analyze, and optimize campaigns to improve ROAS and meet client KPIs
- Conduct regular performance analysis and identify opportunities for growth and efficiency
CHAMP Digital
CHAMP Digital is a full service marketing agency specializing in web design and development, digital marketing and brand strategy. By starting with the end in mind, CHAMP is able to deliver performance based web solutions to drive traffic, enhance conversion and accelerate our clients' business goals.Our solutions work not only because they cut through the mainstream clutter, but because they are developed with a deep understanding of our clients' business. With highly personalized service, Champ ensures our clients outshine their competition with a strategic, robust and engaging interactive presence.
Salaries
Paid Social Specialist median pay in the United States
$78K/yrMost earn $70K to $90K. Based on 20 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
12 (38% of company)
Traffic Signals
Monthly Visitors
4.2K
Traffic Source Mix
Search
31.9%
Direct
46.7%
Referral
7.8%
Social
11.9%
Paid
1.5%
Headcount Trend
Current headcount: ~32
Links
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