Paid Social Performance Manager at Blend Travel Marketing | Madison, WI | $70K/yr – $90K/yr

Blend Travel Marketing

Paid Social Performance Manager

Madison, WI (Remote)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive revenue and leads for Blend clients by owning paid social campaigns across Meta, TikTok, and emerging platforms.

Own day-to-day management of paid social campaigns across Meta, TikTok, and emerging platforms.
Must-have: 5+ years in digital marketing with 3+ years using Meta Business Manager/Meta Ads Manager.
Standout: Performance-driven with ROAS/MER/CPL targets and a test-and-learn mindset.

Job Description

Responsibilities

For a portion of Blend's clients, own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms to drive revenue, leads, and other client-specific KPIs.
Take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met.
Lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing in partnership with internal creative teams.
Approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across your set of client accounts.
Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
Audit existing social ad accounts and identity opportunities.
Manage ad spend, campaign objectives, targeting, and campaign timelines.
Report on current status of accounts, successes, and key learnings.
Participate in internal team meetings - daily, weekly, monthly and quarterly.
Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

Requirements

5+ years full-time experience in digital marketing
3+ years experience regularly using Meta Business Manager and Meta Ads Manager.
Experience managing spend in other paid social platforms. In order of importance after Meta: TikTok, Pinterest, LinkedIn, and Reddit.
A solid understanding of how conversion tracking works (Events Manager and CAPI), so that you can communicate clearly with the data analyst and potentially help troubleshoot event tracking problems.
Good organizational skills. We use ClickUp for project management.

Preferred

Experience using and finding data inside of Google Analytics 4
Experience working with, Reddit, LinkedIn, Vibe and other ad platforms
Familiarity with Google's ad management platform
Experience leveraging AI tools to automate or streamline repetitive workflows.

Benefits

Benefits Overview: 11.5 paid holidays, generous PTO, health insurance, dental, vision, long-term and short-term disability insurance, and 401k matching.

Blend Travel Marketing

We’re a full-service marketing agency passionate about helping tour & activity businesses grow. We work closely with business owners and leadership to align strategy, branding, and marketing in order to foster growth and profitability. We partner with companies with $2m-$20m in annual revenue.

Founded in 1997

Madison, Wisconsin, USA

24 employees (13 in marketing)

blend.travel