Responsibilities

• In this role, you’ll demonstrate how paid social campaigns contribute to the growth of our business.
• You will own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested.
• You’ll refine audience targeting, bidding strategies, and creative testing across platforms.
• You’ll also ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads.
• Within 90 days: Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations.
• Implement optimizations that improve click-through and engagement rates to drive higher-quality traffic to our site.
• Within six months: Launch experiments that reflect segmented audience needs (by industry, title, behavior).
• Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition.
• Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift.
• By month nine : Showcase how our paid social strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences operating as one connected path for the user.

Requirements

• Hands-on demand generation experience – whether at an agency or in-house, and understand the nuances of long sales cycles and complex buyer journeys.
• Adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion.
• Think across platforms, optimizing Reddit and LinkedIn as a connected system.

Nice To Have

• Experience with multi-channel attribution.
• Experience driving 200+ high-intent leads per month.