Responsibilities

• Lead paid social planning across assigned accounts, translating client business objectives and integrated media strategies into actionable paid social recommendations.
• Develop paid social strategies and tactical plans across platforms, audiences, campaign objectives, placements, formats, investment levels, and measurement approaches.
• Determine the appropriate role of paid social within integrated media plans in partnership with client media leads and cross-channel planning teams.
• Develop and present paid social recommendations that clearly articulate the strategic rationale behind platform, audience, investment, and tactical decisions.
• Develop audience and targeting strategies using client data, platform capabilities, audience insights, historical performance, and media research.
• Partner with media and analytics teams to establish paid social KPIs and measurement approaches aligned with broader campaign and client objectives.
• Evaluate paid social platforms, products, targeting capabilities, and emerging opportunities and develop informed points of view and recommendations for clients.
• Develop strategic testing roadmaps across audiences, creative, placements, formats, platform capabilities, and campaign approaches.
• Apply learnings from campaign performance, media research, consumer behavior, and platform developments to evolve paid social strategies over time.
• Maintain advanced knowledge of the paid social landscape and translate relevant platform, technology, privacy, measurement, and consumer changes into implications and opportunities for client businesses.

Requirements

• 5+ years of experience in digital media, with significant experience in paid social strategy, planning, activation, and optimization.
• Advanced working knowledge of major paid social platforms, particularly Meta and TikTok, with experience across additional platforms such as Pinterest, LinkedIn, Snapchat, Reddit, and emerging social channels.
• Demonstrated experience translating client business and marketing objectives into paid social strategies, tactical plans, audience approaches, and investment recommendations.
• Strong understanding of digital media planning principles, audience strategy, campaign architecture, budget allocation, optimization, testing, measurement, and reporting.
• Experience developing and presenting paid social strategies, platform recommendations, performance insights, and points of view to clients and internal stakeholders.

Benefits

• MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.