Paid Social Media Specialist

Merrimack, NH (On-site)

$77K/yr – $98K/yrMid Level5+ years expFull time

Posted 7 days ago

Job Summary

You will own end-to-end B2B paid social programs, driving strategy, testing, and optimization across LinkedIn, Meta, and Reddit while collaborating with Creative and cross-functional teams to influence pipeline and ROAS.

  • Own B2B paid social campaigns across major platforms
  • Drive performance and insights to influence pipeline and cross-channel benchmarks

Job Description

Responsibilities

  • Build and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager
  • Monitor performance daily and optimize audiences, creative, copy, budgets, and campaign structure
  • Develop A/B tests and apply insights to improve future campaigns
  • Analyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarks
  • Partner with Creative to develop engaging, platform-optimized advertising
  • Collaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product Management
  • Share paid-media insights with the organic social team and help amplify top-performing content
  • Support live social coverage at company-sponsored events
  • Stay current on platform capabilities, benchmarks, and best practices

Requirements

  • Bachelor’s degree—or an equivalent combination of education and experience—in marketing, communications, social media, or a related field
  • At least five years of relevant work experience
  • Extensive hands-on experience managing B2B paid social campaigns
  • Proven success optimizing and scaling campaigns to improve pipeline and ROAS
  • Strong command of audience targeting, campaign analytics, attribution, pixels, UTMs, and CRM integration
  • Experience collaborating with creative teams to test and refine ad formats
  • Excellent written communication, organization, collaboration, and project-management skills
  • Familiarity with social management platforms such as Sprout Social or Hootsuite
  • Ability to support occasional event travel—fewer than six trips annually

Preferred

  • B2B technology or IT-industry experience
  • Deep LinkedIn Campaign Manager expertise
  • Reddit advertising experience
  • Confidence presenting campaign spend, CPL, ROAS, and pipeline-influence results
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Connection

3.2 Glassdoor

As a Global IT Solutions Provider, we connect people with technology that enhances growth, elevates productivity, and empowers innovation.Founded in 1982, Connection delivers valuable IT services and advanced technology solutions to organizations of every size and industry. We serve business, enterprise, and government markets—with tailored offerings for a variety of industry verticals, including healthcare, education, retail, manufacturing, finance, and more. Our staff of highly trained Account Managers, solution architects, and technical specialists deliver the end-to-end technology solutions and services today’s organizations and users need to function at their best. From digital workplace solutions to modern IT infrastructure and multicloud to supply chain and lifecycle, we have it covered—offering trusted guidance, cutting-edge technology, and instant access to efficient, worldwide procurement through our proprietary platforms and network of 500 suppliers in 174 countries. Our ValuesRespect: We are united by one common vision. We work together to create a winning culture built upon mutual trust and respect.Excellence: We focus on activities that drive results. We lead by example. We work to achieve excellence in all aspects of our business. We are always looking for better ways to serve our customers. Teamwork: We win together—all success is mutual. We are accountable to our customers, employees, and shareholders. We work as a team to effectively collaborate, and drive innovation. Integrity: We are honest and direct in all of our dealings. Honor above all else!Connection has been recognized with several accolades that reflect our commitment to those shared values, including:• Twice named one of the “Most Trustworthy Companies in America” by Newsweek.• Named “America’s Best-in-State Employers” three times by Forbes.• Recognized in the “Top 100 Technology Companies” by Businessweek.

Founded in 1982
Merrimack, New Hampshire, USA
3.9K employees (66 in marketing)
56% recommend to a friend
61% CEO approval

Salaries

Posted range

$77K/yr – $98K/yr

Taken straight from the job posting.

See all Connection salaries

Marketing Team

Marketing Team Size
66 (2% of company)
Median Career Experience
22 years
Median Tenure
22.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
583.4K
Monthly Google Ads Budget
$53K
Traffic Source Mix
Search
41.3%
Direct
46.8%
Referral
7.6%
Social
2%
Paid
2.3%

Headcount Trend

Current headcount: ~3.9K
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Paid Social Media Specialist

Connection · Merrimack, NH · On-site