Paid Social Media Manager

Responsibilities

• Paid Social Media Advertising
• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.
• Influencer Marketing
• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.
• Analytics & Reporting
• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social medica advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Preferred

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

Benefits

• We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more.