Paid Social Media Manager at Rise and Shine and Partners | Minneapolis, MN | $70K/yr – $80K/yr

Paid Social Media Manager

Minneapolis, MN (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 7 months ago

Job Summary

Drive paid social strategy and activation for multi-platform campaigns with data-backed optimization and cross-team collaboration.

Own paid social strategy and activation across Meta, TikTok, LinkedIn, and Pinterest to meet client goals.
Must-have: 3+ years in digital media planning/buying with a social focus.
Standout: Cross-functional collaboration and budget forecasting experience.

Job Description

Responsibilities

Develop paid social strategies that align with client goals and integrated media plans.
Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
Manage influencer programs, overseeing deliverables and budgets.
Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.
Analyze paid social performance to identify trends, insights, and opportunities.
Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
Provide clients with regular reporting and recommendations backed by data.
Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.

Requirements

- Bachelor’s degree in media, marketing, or related field preferred.
- 3+ years of experience in digital media planning and buying, with a focus on social.

Rise and Shine and Partners

We are navigators.We partner with client leaders to craft strategy and steer brands. We are at the forefront of emergent technologies, platforms, and go-to-market trends. We are an independent full-service, strategic, branding and creative agency. We have a network of best-in-class partners to nimbly weave together the perfect team for any assignment.We have been named "Best Small Agency in the U.S." by the American Association of Advertising Agencies.

Founded in 2007

Minneapolis, Minnesota, USA

105 employees (51 in marketing)

riseandshineandpartners.com