Responsibilities

• Demonstrate deep understanding of ways to support building brand awareness, generating engagement, driving traffic to targeted retail stores, and supporting shopper marketing strategies through social
• Act as the primary point of contact for clients to decipher and determine the most strategic budget/tactic recommendations
• Excel in Meta, TikTok, Pinterest, and Google Ads Managers
• Manage Media Planning and Buying in developing and optimizing campaigns in-line with client KPIs (I.E brand/retail awareness, engagement, traffic, trial)
• Ensure proper campaign/ad set/ad level set-up
• Understand how to adjust budgets as needed in different scenarios regarding seasonality, audience targeting stimulations, etc.
• Create strategic audiences while avoiding redundant audiences by utilizing the inclusion and exclusion features
• Lead A/B testing to find patterns and best audiences, ads, etc.
• Analyze campaign performance and make optimizations based on KPIs
• Task content creators to create more static, video, or carousels based on learnings
• Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns
• Prepare and present thorough reports on campaign data for clients
• Proactively bring new ideas and innovative solutions to client relationships, attending weekly, monthly, and quarterly meetings.
• Proactively keep ahead of industry trends, sharing best practices and new opportunities with the team.

Requirements

• 2+ years of relevant experience in paid social media
• Understanding of social media strategies and trends
• Strong client-facing persona
• Must be comfortable moving at a fast pace
• Highly self-motivated, team player, reliable
• Analytical skills, with close attention to detail
• Knowledge of Meta and TikTok Ads platforms and tactics
• Able to manage 10 clients and has executed ad campaigns ranging from ~$2K-$100K+
• Excellent time-management and organizational skills
• Strong interpersonal, verbal, and written communication skills

Preferred

• Bonus if you have experience in DTC/Ecomm Media Planning & Buying

Benefits

• Flexible paid time off
• Mandatory day off on your birthday
• Minimum of 85% of insurance costs covered
• Forever remote option (office is located in midtown Manhattan)
• Remote and in-person events
• 401K with a company match