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Senior Paid Media Manager (Social)
TommieTest
Boston, MA (Remote)
$105K/yr - $135K/yrIn-houseFull-timeSenior level6+ years exp.
2 hrs ago
Paid Social Manager
USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead paid social advertising for Cakes Body to acquire customers and scale revenue across Meta and emerging platforms.
- Own end-to-end paid social to drive acquisition and revenue growth.
- Must-have: 3–5+ years managing paid social for DTC/eCommerce with Meta Ads Manager.
- Standout: history of improving ROAS and scaling budgets (>$500K/mo).
Job Description
Responsibilities
- Own day-to-day management and optimization of Cakes Body’s paid social channels, primarily Meta (Facebook & Instagram) with expansion into emerging platforms
- Monitor and optimize campaigns to improve ROAS, revenue, and conversion performance
- Manage campaign structures, audience strategy, and performance reporting
- Drive customer acquisition and scalable revenue through paid social campaigns
- Maintain budget pacing in alignment with guidance from the Head of Growth and overall revenue targets
- Continuously test and scale winning strategies to maximize channel efficiency
- Lead the development of performance-driven creative briefs
- Analyze top-performing historical creatives to identify patterns across: Hooks, Messaging, Formats and UGC styles
- Track and analyze campaign performance across key metrics including ROAS, revenue, and conversion rates
- Translate insights into actionable optimizations and creative opportunities
- Ensure accurate tracking, attribution, and reporting
- Work closely with the Growth, Creative, and Marketing teams to ensure paid social is fully integrated into go-to-market planning and product launches
CAKES body
It all started with a case of NFO (nipple freak out) on the treadmill next to my boss. Awkward.So we went on a journey to design something better than the foam sports bra padding and sticky nipple covers. We launched our first product - CAKES covers, the first grippy not sticky nipple covers designed for workout & swim - to friends & family with a single Instagram post. We had no investors, no social media following, and really no idea what we were going to do next. Very quickly, we started hearing from women going through various body & boob changes (adolescents going through puberty, breast feeding moms, breast-cancer survivors) that CAKES made them feel FREE in their clothes for the first time in a long time. They were wearing CAKES to go braless altogether or as a complement to their bralettes, workout tops, and bodysuits that they were living in. These women illuminated a huge opportunity and a much deeper purpose than we originally intended...Today, CAKES body is on a mission to make every day feel as free as a no bra day, creating comfortable alternatives to the traditional bra while giving back to women’s health causes. With the help of our customers, we have donated over $1 million to breast cancer research and we are just getting started!
Headcount Trend
Current headcount: ~54
Marketing Team
Marketing Team Size
10 (19% of company)
