Responsibilities

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
• Assisting with B2B new business efforts, including research, POV development, and pitch support.
• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
• Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

Requirements

• 2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
• Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
• Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
• Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
• Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
• Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Preferred

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance