Paid Social Lead

Broomfield, CO (Hybrid)

$64K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns across Meta and TikTok, turning briefs into live, trackable programs with an emphasis on testing and optimization.

  • Must-have: 3–5 years of paid social management with hands-on platform execution (Meta/TikTok).
  • Standout: Hybrid in-office role in Broomfield, with collaboration across Creative, Brand, and analytics teams.

Job Description

Responsibilities

  • Translate business briefs and marketing priorities into live paid social campaigns, supporting execution from setup through launch across platforms such as Meta, TikTok, and others.
  • Manage day-to-day hands-on campaign operations, including builds, creative trafficking, budget flighting, tracking, QA, and platform troubleshooting to ensure accurate and timely launches.
  • Monitor performance in real time and assist with in-flight optimizations to improve key KPIs, proactively identifying risks and opportunities.
  • Partner closely with Creative, Brand, Organic Social, Influencer, and agency teams to ensure assets align with brand standards, platform best practices, and campaign objectives.
  • Leverage audience insights, behavioral data, and customer segmentation to power prospecting, retargeting, and lookalike strategies, in collaboration with Analytics and MarTech teams.
  • Deliver clear performance reporting and insights, translating data into actionable recommendations that improve current and future campaigns.
  • Act as the paid social subject matter expert, advocating for channel best practices and advising stakeholders on strategy, testing, and optimization opportunities.
  • Contribute to the culture of testing and learning, leading experiments across creative, audiences, formats, and platforms, including new betas and emerging media opportunities.
  • Maintain strong relationships with platform partners (e.g., Meta, TikTok) to stay ahead of product updates and unlock incremental value.
  • Ensure campaigns meet data privacy and compliance standards, partnering with Legal and IT as needed.

Requirements

  • 3–5 years of paid social management experience, including execution, planning, and strategy.
  • Hands-on experience with platforms such as Meta Ads Manager and TikTok Ads Manager.
  • Experience supporting or managing campaigns within annual budgets ranging from $1–3 million.
  • Strong analytical skills and proficiency in tools such as Google Analytics (GA4) and Power BI or other data visualization platforms.
  • Working knowledge of modern media measurement methodologies, including MMM and MTA.
  • Foundational understanding of organic social and influencer marketing.
  • Experience managing both direct-to-consumer (DTC) and brand campaigns is a plus.
  • Excellent communication and presentation skills, with the ability to translate performance data into clear, actionable insights for executive audiences.
  • Awareness of privacy regulations (e.g., GDPR, CCPA) and their implications for media strategy.
  • Proven ability to act as a change agent, introducing new processes, technologies, or strategies to drive results.
  • This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We’re seeking candidates who either reside locally or are open to relocating.

Preferred

  • Experience managing both direct-to-consumer (DTC) and brand campaigns is a plus.

Benefits

  • Pay range: $64,000-$80,000 annual salary
  • Eligible for annual performance bonus up to 10%
  • Flexible paid time off
  • Medical, dental, and vision insurance
  • 401(k) and stock purchase discounts
  • Paid maternity and paternity leaves, adoption, and surrogacy benefits
  • Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
  • Scholarship opportunities through Noodles Foundation
  • Monthly technology stipend
  • Discounts through our gift card program
  • Learn more about our benefits: https://www.noodles.com/careers/perks
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Noodles & Company

3.6 Glassdoor

We’re real people who treat each other like real family and are always open to making new friends. Together we create craveable flavors from around the globe, where every recipe is made to order and every ingredient is something to feel good about. But we’re still individuals with unique goals and different passions. After all, one person’s Wisconsin Mac & Cheese is another person’s Penne Rosa, and that’s the way it should be. So whether you’re working in a restaurant, out in the field or at our corporate offices in Colorado, we’ll help you pursue your passions and get involved with the community you serve. We’re a company that cares and it shows.At Noodles & Company we have 4 core values: We Care, We are Passionate, We Show Pride and We Love Life! We’ve created a supportive environment that challenges and rewards those who share our mission - to Nourish and Inspire every team member, guest, and community we serve.www.noodles.com/careers

Founded in 1995
Broomfield, Colorado, USA
4.9K employees (70 in marketing)
66% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
58.4%
Direct
36.1%
Referral
4.2%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
40 (1% of company)
Median Career Experience
12 years
Median Tenure
4.5 years

Funding

Total Funding
$31.5M
Last Raise
$31.5M
Post IPO Equity, 9 years ago

Funding History

  • Mar 2017
    Post IPO Equity • $31.5M

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