Paid Social Associate Director

Responsibilities

• Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
• Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
• Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
• Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
• Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

Requirements

• Bachelor's degree in relevant field (preferred).
• 5+ years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.