Responsibilities

• Support day-to-day execution and campaign management across Meta (Facebook/Instagram) and AppLovin, our two largest paid channels by spend
• Monitor campaign performance daily across both platforms, flagging anomalies and opportunities across key metrics (CPA, CVR, CTR, CPM, ROAS)
• Assist with creative testing across Meta and AppLovin — trafficking assets, organizing tests, and pulling performance data to support optimization decisions
• Develop fluency in AppLovin — understanding how bid dynamics, creative, and audience signals interact to drive performance
• Compile weekly and ad hoc performance reports with clear, interpretation-forward insights for internal stakeholders
• Partner with the broader Growth team to support audience strategy, creative feedback, and channel learnings
• Stay current on platform updates, algorithm changes, and best practices across Meta and AppLovin

Requirements

• 1–3 years of experience in paid social, growth marketing, or a related digital marketing role
• Hands-on experience with Meta Ads Manager required; exposure to AppLovin, Pinterest, or TikTok a strong plus
• Comfort working with performance data and translating numbers into actionable insights
• Active, daily use of AI tools in your current workflow, for analysis, reporting, research, or creative thinking. We are looking for someone who already treats AI as a work tool, not someone willing to learn it someday.
• Strong attention to detail with the ability to manage multiple workstreams simultaneously
• Collaborative, proactive communicator who works well cross-functionally
• Experience with marketing and reporting tools a plus — e.g., Looker, Airtable, or similar
• Comfort using AI tools to support workflow — e.g., for creative ideation, reporting, or research
• DTC or e-commerce experience preferred

Preferred

• Looker, Airtable or similar
• DTC or e-commerce experience preferred

Benefits

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site