Paid Social Assistant Manager

Basalt, CO (On-site)

$60K/yr – $75K/yrMid Level1+ years expFull time

Posted 13 hrs ago

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Job Summary

Own end-to-end paid social programs for Aspen brands, from strategy and execution to optimization, while expanding into new platforms, building audience and creative testing frameworks, and delivering executive-ready performance reporting across partnerships.

Own end-to-end paid social programs from strategy to optimization
Develop data-driven reporting and executive-ready insights
Collaborate with Creative, Brand, and product teams

Job Description

Responsibilities

Plan, build, and launch paid social campaigns from the ground up for Aspen Collection and Aspen Snowmass, Limelight, The Little Nell, and The Nell New York, including recommending audience targeting, ad type and creative strategy, and conversion tracking.
Explore, test, and manage campaigns on new platforms for specific audiences including TikTok, LinkedIn and Pinterest, aiding in the reporting of each.
Monitor daily campaign performance—spend pacing, CTR, ROAS, CPA, etc.—and make real-time bid and budget adjustments to hit KPIs.
Build and refine audience strategies: prospecting, lookalikes, retargeting, and CRM-based segments tailored to skiers, luxury travelers, and resort shoppers.
Develop and execute A/B and multivariant creative tests; synthesize learnings into clear performance briefs and insights for the creative team.
Partner with Director of Guest Data & Customer Analytics to build, implement, and automate reporting dashboards for internal teams and stakeholders; produce weekly and monthly performance reports with executive-ready insights and actionable recommendations.
Collaborate with Creative, Brand, and content teams to develop high-performing, data-backed creatives tailored to outdoor, luxury, and lifestyle audiences.
Coordinate with e-commerce and business unit marketing teams to align promotions, product performance, inventory, and messaging.
Act as the Meta Business Manager admin, managing user access, business settings, pixels, and integrations serving as the conduit between internal and external teams.
Stay ahead of platform updates, betas, and emerging paid social trends, and trends in travel, outdoor recreation, and e-commerce to inform campaign, platform, and creative strategies.

Requirements

Bachelor’s degree, preferably in marketing or similar field
1 year of hands-on experience managing paid social campaigns, retail e-commerce, hospitality and travel with agency experience required
Proven track record in Meta Ads Manager and at least one other platform (e.g., TikTok Ads, Pinterest Ads) with experience in managing budgets.
Strong understanding of audience targeting, pixel tracking, and conversion optimization.
Analytical mindset with experience using tools such as Google Analytics, Looker Studio, Excel, or other digital reporting tools.
Excellent communication and project management skills and can manage several stakeholders and agency partners.
Experience working in project management tools like Asana or Jira.
Experience working in creative organization tools such as Airtable and Figma.
Familiarity with Shopify and other e-commerce platforms.
Knowledge of creative best practices for short-form video, UGC, and influencer content.

Benefits

Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks

Aspen One

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com.

Aspen, Colorado, USA

119 employees (34 in marketing)

aspen.com