Responsibilities

• Campaign Execution: Build, launch, and manage high-performance campaigns across Google Search, Shopping (PMax), and YouTube (including TrueView, Discovery, and Shorts).
• Performance Optimization: Conduct daily account "hygiene," including bid management, keyword expansion, negative keyword refinement, and Quality Score improvement.
• YouTube Strategy: Design and execute YouTube ad sequencing and audience targeting strategies that move users from awareness to action.
• A/B Testing & Creative Analysis: Partner with the creative team to design and test ad copy, thumbnails, and video assets, using data to inform future creative briefs.
• Reporting & Insights: Collaborate with the Associate Director to build and maintain comprehensive dashboards in Looker Studio and GA4, providing the "so what" behind the data.
• Cross-Channel Synergy: Work closely with the counterparts to ensure a unified brand voice and leverage cross-channel audience insights for retargeting.
• Beta Testing: Stay ahead of industry shifts by identifying and participating in Google’s latest product alphas and betas.

Requirements

• Experience: 2–3 years of hands-on experience in performance marketing, specifically within Google Ads (Search & Video).
• Must be authorized to work in the US without corporate assistance. Must be located in the US.
• Platform Mastery: Proficient in Google Ads interface, Google Ads Editor, and YouTube Studio.
• Analytical Rigor: Comfortable navigating GA4 and using Excel/Google Sheets (Pivot Tables, VLOOKUPs) to synthesize large datasets.
• Communication: Ability to translate technical metrics into actionable insights for the Associate Director and broader marketing stakeholders.
• Growth Mindset: A "fail fast, learn faster" mentality with a passion for staying updated on the latest digital marketing trends.
• Physical Requirements: Sedentary work that primarily involves prolonged periods of sitting at a desk; Light work that could include carrying 5 pounds; Keyboarding.

Preferred

• Google Ads Search, Video, and Measurement certifications are highly preferred.