Paid Search & Web Strategy Specialist

Baltimore, MD (Remote)

$50K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive paid media strategy and optimization for search, social, and lead-generation, while aligning SEO and conversion improvements for automotive and service clients.

  • Own paid search campaigns across Google Ads, LinkedIn Ads, and Meta.
  • Identify growth opportunities and lead recurring client strategy meetings.
  • Translate data into actionable optimizations and upsell opportunities.

Job Description

Responsibilities

  • Manage and optimize Google Ads campaigns (Search, Performance Max, Display, etc.)
  • Manage and optimize LinkedIn Ads and Meta advertising campaigns
  • Monitor campaign performance, budgets, conversions, and ROI
  • Lead recurring client strategy and performance meetings
  • Build strong client relationships through communication, responsiveness, and strategic guidance
  • Identify upsell and growth opportunities within accounts
  • Help improve SEO performance and organic visibility
  • Support website updates, troubleshooting, landing page improvements, and conversion optimization
  • Understand how website structure, SEO, and paid search all impact performance together
  • Analyze campaign and website data to identify opportunities and solve problems proactively

Requirements

  • Professional experience managing paid search campaigns
  • Strong understanding of Google Ads, Google Analytics, conversion tracking, and reporting
  • Working SEO knowledge, including on-page optimization and technical awareness
  • Experience with WordPress or similar website/CMS platforms
  • Strong communication and client-facing skills
  • Ability to confidently lead client conversations and recurring meetings
  • Ability to identify growth opportunities and think strategically
  • Positive attitude and strong problem-solving skills
  • Ability to adapt in a fast-moving, evolving environment
  • Must currently reside in the United States

Preferred

  • Experience in automotive or lead-generation marketing
  • HTML/CSS or web development experience
  • Familiarity with AI tools and marketing automation
  • Experience improving landing page conversion rates
  • Experience upselling or expanding existing client accounts

Benefits

  • Dental insurance
  • Health insurance
  • Vision insurance
  • Work Location: Remote
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Digi Solutions

Helping people start, grow, and scale their business using AI-integrated marketing solutions. We combine cutting-edge technology with versatile tools for tailored strategies that fit any industry. Elevate your brand, engage your audience, and achieve unparalleled growth.Schedule your free consultation today to get tailored advice on how to scale your business - Free consultation: Calendly.com/DigiSolutionsInc

Founded in 2023
Hunt Valley, Maryland, USA
27 employees (6 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
33.4%
Direct
46.7%
Referral
10.9%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
5 (19% of company)