Responsibilities

• Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space
• Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS)
• Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies
• Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels
• Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads
• Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance
• Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness
• Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements
• Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition
• Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS