Own paid search strategy and optimization for client campaigns, focusing on ROI and cross-functional collaboration to deliver measurable search growth.

• Own end-to-end paid search programs from strategy to performance optimization.
• Must-have: Strong analytics with Google Ads and keyword research.
• Standout: Experience shaping strategy across creative, analytics, and media teams.

Responsibilities

• Develop Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research: Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance: Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real-time.
• Cross-Functional Collaboration: Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management: Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing: Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship: Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships: Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management: Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights: Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

Requirements

• BA/BS in Marketing, Business, or a related field required; advanced degrees or certifications in digital marketing are highly valued.
• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances