Paid Search Strategist

New York City, NY (Hybrid)

$61K/yr – $80K/yrMid Level1+ years expFull time

Posted 2 weeks ago

Job Summary

Own day-to-day campaign management and drive paid search performance across SEM campaigns, quarterly planning, and team mentoring.

  • Lead and optimize campaigns based on client briefs and new campaigns.
  • Present results and test plans to clients and internal teams.
  • Collaborate with cross-functional teams to deliver business results.

Job Description

Responsibilities

  • Work closely with integrated client teams and is responsible for day-to-day campaign management, quarterly planning and collaborating with the broader team to deliver strong business results
  • Activate and manage active SEM campaigns and build new campaigns, ads, and keywords based on client briefs
  • Provide recommendations for new campaigns including tactics, spend and performance estimates etc.
  • Has effectively and independently presented campaign performance results (or a test plan) to internal and external clients
  • Create and update keywords lists, ad copy, landing pages, and ad extensions
  • Provide insight and analysis and perform updates/optimizations to improve performance

Requirements

  • 1-3+ years in paid search required
  • Conversant with all paid search terminology and key tools (e.g. SA360, AdWords, Microsoft Ads etc.)
  • Someone willing to help with the growth and development of junior team members
  • Ability to work well in a team, to shine as an individual
  • Experience managing a complex task list and meeting tight deadlines
  • Proficiency with MS Office with intermediate to advanced Excel skills

Benefits

  • The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
  • Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
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Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995
New York, NY, US
1.8K employees (823 in marketing)
73% recommend to a friend
73% CEO approval

Salaries

Posted range

$61K/yr – $80K/yr

Taken straight from the job posting.

See all Razorfish salaries

Traffic Signals

Monthly Visitors
24.6K
Traffic Source Mix
Search
44.8%
Direct
46.9%
Referral
5.2%
Social
1.7%
Paid
1.2%

Headcount Trend

Current headcount: ~2.2K

Recent News

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Paid Search Strategist

Razorfish · New York City, NY · Hybrid