Responsibilities

• You plan, book, and optimize paid search campaigns for 5-8 clients, utilizing search planning tools to develop search plans.
• You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc
• You advise on paid search strategies, rationales, and plans to meet client goals.
• You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.
• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.