Paid Search Strategist

Responsibilities

• Plan, build, and manage paid search campaigns across Google Ads — including Search, Performance Max, and Demand Gen — with full ownership of strategy, execution, and performance outcomes across a book of business.
• Develop and execute keyword strategy, including match type management, negative keyword development, and ongoing search term analysis to improve targeting efficiency and lead quality.
• Monitor, analyze, and optimize campaign performance on a regular basis — adjusting bids, budgets, ad copy, and targeting to consistently improve against cost-per-lead and conversion goals.
• Collaborate with internal teams — including creative, analytics, and account management — to align on campaign objectives, landing page strategy, and conversion tracking.
• Manage campaign budgets accurately and efficiently, ensuring proper pacing, allocation across campaigns, and spend accountability at scale.
• Prepare and present performance reports and strategic recommendations to clients, translating data into clear insights and actionable next steps.
• Stay current on Google Ads platform updates, industry trends, and best practices to proactively identify opportunities and maintain a competitive edge for clients.

Requirements

• Proven track record of directly managing over six figures in monthly paid-search budget (Search, Performance Max, and Demand Gen under direct ownership), with demonstrated pacing, allocation, and efficiency discipline at that scale.
• Deep command of geo-targeting structures, match-type strategy, negative-keyword management, and search-term-driven optimization.
• Strong understanding of Google Ads audience tools, targeting options, and platform policies as they apply to performance campaigns.
• Proven ability to optimize toward cost-per-qualified-lead (CPQL) and downstream conversion volume, not raw form-fills.
• Candidates will be required to pass a pre-employment background check.

Preferred

• Experience in regulated or sensitive verticals (healthcare, housing, finance, legal).
• Lead-generation or local-services category experience.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discounts
• 401(k) Retirement Plan
• Responsible Time Off Policy