Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Paid Search Strategist Freelancer
Houston, TX (Remote)
Salary Not AvailableMid LevelContract
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end client PPC lifecycle from onboarding to ongoing optimization with data-driven reviews and cross-functional collaboration.
- Own Campaign Strategy and Performance: lead 2-4 clients within 6 months, drive strategy from onboarding through optimization using Google Ads, Google Analytics/GA Tag Manager, and call-tracking.
- Campaign Ops and Setup: launch new client projects with conversion tracking, baseline bidding, keyword strategy and negatives, and landing page collaboration with creative teams.
- Reporting and Stakeholder Alignment: manage monthly client reports and meetings, and coordinate with Account Managers and cross-functional teams to surface insights and next steps.
Job Description
- Review campaign performance data daily and identify key trends across accounts.
- Analyze CTR, conversion rates, CPC, and overall account performance using Google Ads, Google Analytics, and Microsoft Ads to inform strategic decisions.
- Launch new client projects, including setting up conversion tracking with the data team, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages with the creative team.
- Own monthly client reporting and client meetings to present results and discuss strategies, and participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership.
- By 1 month: complete onboarding, understand client operations, begin work on first project, shadow accounts from other Strategists, communicate proactively with Account Managers and cross-functional teams.
- By 3 months: own 2-4 clients with minimal process gaps, finish shadowing, start leading strategy with review from support teammates.
- By 6 months: offer strategic support to junior teammates, own and launch a new client build, identify strategic shifts based on performance and client goals.
OPTIDGE INC
Boutique Internet Marketing Agency focused on helping start-ups and small and medium sized businesses find and convert customers online. Founded and led by Professor Danny Gavin, MBA.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
26.1%
Direct
50.5%
Referral
5.8%
Social
16.1%
Paid
1.4%
Headcount Trend
Current headcount: ~29
Marketing Team
Marketing Team Size
16 (55% of company)
Marketing Roles Posted (Last 30 Days)
1
