Paid Search Sr Specialist at AmaWaterways River Cruises | Calabasas, CA | $80K/yr – $90K/yr

Paid Search Sr Specialist

Calabasas, CA (On-site)

$80K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own paid search and performance media with ROAS focus across Google and Bing, driving strategy, budgeting, and testing while partnering with analytics, CRM, and merchandising to tie in attribution and LTV insights.

Campaign strategy and budget planning with cross-functional alignment.
Data-driven optimization and testing roadmap using attribution, LTV, and audience insights.
Close collaboration with analytics, CRM, and merchandising to unify paid and organic journeys.

Job Description

Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.
Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.
Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.
Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.
Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.
Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.
Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.
Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.
Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.
May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements.

AmaWaterways River Cruises

AmaWaterways is a luxury river cruise company with itineraries in Europe, Southeast Asia and Africa. For more information, please visit www.amawaterways.com

Founded in 2002

Calabasas, California, USA

696 employees (59 in marketing)

www.amawaterways.com