Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Paid Search Sr Specialist
Calabasas, CA (On-site)
$80K/yr – $90K/yrSenior Level4+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the paid search and PMAX program with cross-channel ownership, tying ROAS targets to a data-informed testing roadmap and close collaboration with analytics and CRM to refine attribution and journey quality.
- Growth Infrastructure: Own structure, bidding and testing for Google Ads, PMAX, YouTube, Shopping, and Bing.
- Cross-Functional Collaboration: Embed LTV and multi-touch attribution into campaign strategy with analytics and merchandising partners.
- Reporting and Optimization: Deliver leadership-ready weekly and monthly performance insights and recommendations.
Job Description
Own the paid search and Performance Max program for AmaWaterways, driving ROAS targets and CAC goals while aligning with broader SEO and content flows to shape user journeys.
- Growth Infrastructure: Build and optimize cross-channel paid search including PMAX across Google Ads and Bing with a testing roadmap and budget discipline.
- Cross-Functional Collaboration: Align analytics, CRM, and merchandising inputs with multi-touch attribution and LTV insights into campaign strategy.
- Reporting and Optimization: Independently present weekly and monthly performance, insights, and recommendations for leadership review.
AmaWaterways River Cruises
AmaWaterways is a luxury river cruise company with itineraries in Europe, Southeast Asia and Africa. For more information, please visit www.amawaterways.com
Traffic Signals
Monthly Visitors
479.2K
Monthly Google Ads Budget
$130.2K
Traffic Source Mix
Search
37.8%
Direct
50.6%
Referral
8.7%
Social
1.1%
Paid
1.4%
Headcount Trend
Current headcount: ~696
Marketing Team
Marketing Team Size
33 (5% of company)
Median Career Experience
16.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Michal Maguire
Senior Vice President Marketing
At the company for 7 years 7 months
Leana Hardgrave
Director, Marketing Operations, Events, and Brand
At the company for 11 months
Tyler Crawford
Director of Performance Marketing
At the company for 1 year 3 months
Jacky Thompson 💥
Experiential Marketing Manager - Events & Activations
At the company for 8 months
