Responsibilities

• Own end-to-end management of all paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, and YouTube.
• Build, launch, and continuously optimize campaigns with a focus on new customer acquisition, ROAS, and efficient CAC.
• Manage keyword strategy, research, expansion, match type management, and negative keyword hygiene to maximize relevant reach and minimize wasted spend.
• Develop and refine ad copy across text, responsive search, and shopping formats, ensuring messaging is on-brand and conversion-optimized.
• Own product feed management and optimization in Google Merchant Center for Shopping and Performance Max campaigns.
• Execute a regular cadence of A/B tests across ad copy, landing pages, bidding strategies, and audience targeting to drive continuous performance improvement.
• Monitor campaign performance daily and proactively adjust bids, budgets, and targeting based on performance signals.
• Develop and manage audience strategies using Customer Match, in-market audiences, and remarketing lists to improve efficiency.
• Analyze search term reports, auction insights, and Quality Score data to identify optimization opportunities.
• Own paid search reporting, building and maintaining channel dashboards tracking impressions, clicks, CVR, CPA, ROAS, and new customer metrics.

Requirements

• 3-5 years of hands-on paid search experience, managing campaigns directly in Google Ads (required) and Microsoft Advertising (preferred).
• Bachelor's degree in Marketing, Business, Advertising, Communications, Analytics, or related field.
• Proven track record of managing significant search budgets ($10M+ annually) with demonstrable impact on CPA, ROAS, or revenue growth.
• Experience with Google Shopping and/or Performance Max campaigns, including product feed management.
• Familiarity with e-commerce or DTC brands strongly preferred; footwear or apparel experience a plus.
• Experience with Google Tag Manager, GA4, and conversion tracking setup a plus.