Paid Search Specialist at Comfrt | USA

Comfrt

Paid Search Specialist

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize high-spend paid search across Google Ads (Search, Shopping, Performance Max) with end-to-end governance from creative testing to ROAS-driven bidding, while coordinating with paid social and SEO for full-funnel impact.

Growth-focused: manage $7+ figure US spend with data-driven decisions across acquisition and repeat purchase.
Cross-channel strategy: align messaging, budget logic, and funnel coverage with Meta/TikTok and SEO teams.
AI-native experimentation: evaluate AI Max, PMax signals, and generative assets to improve performance and learning.

Job Description

Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube — at a scale where every optimization decision moves real dollars.
Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel — from acquisition through repeat purchase
Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog.
Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets set by the Growth team.
Structured creative and copy testing in partnership with Brand and Creative — with a clear framework for what we're learning and why it matters.
Weekly and monthly performance reporting for Growth and executive stakeholders — clear on what's working, what's not, and what's next.
Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling.
Feed management and Shopping campaign health across our full product catalog, including Merchant Center troubleshooting and data quality oversight.
Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage.
Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category.

3–5 years managing Google Ads with direct hands-on ownership (not just reporting)
Experience managing $7+ figures in annual US Google Ads spend
Deep fluency across Search, Shopping, and Performance Max campaign types
Strong command of Google Analytics 4, Merchant Center, and Google Ads editor
Understands how to make data informed decisions based on MTA such as Triple Whale/Northbeam.
Solid DTC metrics literacy: ROAS, blended CAC, MER, new vs. returning customer split, LTV
Ability to build and maintain reporting dashboards without hand-holding
Clear, confident communicator who can distill complexity for non-technical stakeholders

Agency background with multi-client DTC or e-commerce portfolio at scale
Hands-on experience with AI-native formats: AI Max, Demand Gen, PMax asset testing

Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
Work in a supportive, creative environment where your ideas and growth are valued.
Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.