Responsibilities

• Manage day-to-day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non-Brand programs.
• Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth.
• Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center.
• Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue.
• Analyze search term reports, product-level performance, and audience signals to identify optimization opportunities.
• Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations.
• Identify opportunities to scale high-performing categories, products, and seasonal promotions.
• Track, analyze, and report on paid search and shopping performance, highlighting trends and insights.
• Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution.
• Use performance insights to inform budget allocation, forecasting, and channel optimization.