Responsibilities

• Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
• Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
• Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
• Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
• Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
• Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
• Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
• Improve processes for collecting, analyzing, and visualizing campaign performance data.
• Partner with UX/UI, design, and development teams to support digital experience design and web development projects.
• Identify emerging opportunities in digital channels, technologies, and content strategies.

Requirements

• 5-7 years of experience managing digital campaigns that generate results/ROI
• Strong experience with Google marketing platforms, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
• Google Analytics certification, Google Ads certification
• Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports for clients and internal teams
• Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Funnel, Google Looker Studio, Salesforce Datorama, Tableau, etc.)
• Strong problem-solving skills with the ability to identify issues and develop solutions independently
• Familiarity with CMS platforms (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot, GovDelivery), and basic HTML
• Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
• Experience working in agile environments; Scrum or PMP certification a plus
• Strong presentation and written communication skills

Preferred

• Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
• Experience working in agile environments; Scrum or PMP certification a plus
• Knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements

Benefits

• Industry leading year-end bonuses and profit-sharing opportunities
• 401K plan with unlimited access to investment advisors
• High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA)
• Hybrid working environment with 3 days in the office and 2 days remote
• Comprehensive Vacation, Sick, Personal Leave program
• 12 Company paid holidays/personal day
• Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support
• Short-term and long-term disability coverage paid in full by the company
• Term life insurance paid by the company
• Professional development, training programs, and industry certifications
• Up to 12 weeks of paid maternity leave, and parent leave benefits
• Fun events like our annual Blue Angels Picnic, monthly Crosby’s Cooking lunch, and holiday celebrations
• Annual “Inspiring Actions That Matter” Day of Service at local nonprofits and charities