Paid Search, Senior Digital Marketing Manager at Crosby Marketing Communications | Annapolis, MD | $70K/yr – $85K/yr

Paid Search, Senior Digital Marketing Manager

Annapolis, MD (Hybrid)

$70K/yr – $85K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel digital marketing as a senior role focused on paid search, SEO, email, and performance media to deliver measurable ROI.

Own multi-channel campaigns (paid search, SEO, email, display) end-to-end from strategy to optimization.
Must-have: 5–7 years running ROI-driven digital campaigns with Google Ads and Analytics.
Standout: Cross-team collaboration with UX, design, and development to improve digital experiences.

Job Description

Responsibilities

Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
Improve processes for collecting, analyzing, and visualizing campaign performance data.
Partner with UX/UI, design, and development teams to support digital experience design and web development projects.
Identify emerging opportunities in digital channels, technologies, and content strategies.

Requirements

5-7 years of experience managing digital campaigns that generate results/ROI
Strong experience with Google marketing platforms, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
Google Analytics certification, Google Ads certification
Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports for clients and internal teams
Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Funnel, Google Looker Studio, Salesforce Datorama, Tableau, etc.)
Strong problem-solving skills with the ability to identify issues and develop solutions independently
Familiarity with CMS platforms (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot, GovDelivery), and basic HTML
Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
Experience working in agile environments; Scrum or PMP certification a plus
Strong presentation and written communication skills

Preferred

Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
Experience working in agile environments; Scrum or PMP certification a plus
Knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements

Benefits

Industry leading year-end bonuses and profit-sharing opportunities
401K plan with unlimited access to investment advisors
High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA)
Hybrid working environment with 3 days in the office and 2 days remote
Comprehensive Vacation, Sick, Personal Leave program
12 Company paid holidays/personal day
Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support
Short-term and long-term disability coverage paid in full by the company
Term life insurance paid by the company
Professional development, training programs, and industry certifications
Up to 12 weeks of paid maternity leave, and parent leave benefits
Fun events like our annual Blue Angels Picnic, monthly Crosby’s Cooking lunch, and holiday celebrations
Annual “Inspiring Actions That Matter” Day of Service at local nonprofits and charities

Crosby Marketing Communications

The Crosby Marketing Communications team is passionate about helping clients Inspire Actions That MatterTM – actions that positively impact people’s lives and contribute to the greater good. Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm's award-winning campaigns, which integrate advertising, PR, digital and social media, have touched the lives of virtually every American. Crosby has specialized practices in Healthcare, Nonprofits & Causes, Government, and Military & Veterans.

Founded in 1973

Annapolis, Maryland, USA

117 employees (51 in marketing)

www.crosbymarketing.com